From the start, the idea has been to take as a starting point the story that Flora Danica contains. We find great inspiration in the plants, their colours and patterns and experiment with how their elegance and aesthetics can be transferred to modern and contemporary products, while maintaining the unique pictorial material of the original drawings.
We try to challenge the floral motifs in an innovative and creative way in our design, with great respect for the original illustrations. All flowers on our products are from Flora Danica and no other illustrations may be used. This has resulted in a number of feminine products that have a modern design, but which at the same time respect the classic and timeless Flora Danica prints.
You can therefore be sure that you get something completely unique when you buy one of our products.
Who is FLORA DANICA?
FLORA DANICA - DENMARK is a Danish brand. As the name suggests, we have found inspiration in the Flora Danica works and the beautiful illustrations of the Danish flora. This is the mainstay of our designs and products. We believe that our materials and products are of high quality, and therefore our collection of clothes and scarves is made in the best qualities.
The team behind FLORA DANICA is a good mix of young creative forces and long experience.
The founders of FLORA DANICA, Joachim Rosendahl Nygaard and Hans Henrik Nygaard have found a common interest in the more than 250-year-old Danish cultural heritage, Flora Danica, across generations.
Joachim has a background as a freelance advertising photographer, with a great interest in, history, architecture, fashion and design. He is heavily inspired by the original Flora Danica copper engravings. For him, Flora Danica is the concept of thoroughness, richness of detail and aesthetics.
Hans Henrik Nygaard has a past in the jewellery industry and has extensive experience in product development and design.
Hans Henrik and Joachim, together with a number of professional Danish designers and graphic designers, have created a new exciting and flourishing accessory brand, based on the history and drawings in Flora Danica.